In 2014, Prateek Srivastava's father fell seriously ill. What followed wasn't just a medical emergency — it was a document emergency. Insurance policies buried in drawers. Claim forms that needed information nobody could find. Account details, medical history, policy numbers — all locked in his father's head, because in most families, one person quietly carries everything.
Built by a family, for every family.
“When my father fell ill in 2014, the hospital asked questions we couldn't answer. The family looked at each other. Nobody knew. That silence was the most frightening thing I'd ever experienced.” — Prateek Srivastava, Co-founder, Smarana
In most families, one person quietly carries everything — every policy number, every account detail, every password. When that person can't, everything falls apart. Prateek lived this in 2014 when his father fell seriously ill. What followed wasn't just a medical emergency. It was a document emergency.
He and co-founder Saurabh Dixit — both IT professionals with 15+ years in banking and retail tech — built Smarana so no family ever has to scramble in their worst moment. What started as a personal fix became an app for every family, everywhere in the world.
Prateek Srivastava
Co-founder
15+ years in banking & retail tech. Built Smarana after his family's medical emergency in 2014.
Saurabh Dixit
Co-founder
15+ years in banking & retail tech. Believes no family should be left searching in their worst moment.
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